2023
Hungerstation Trophy & Award Identity
2023
Hungerstation Trophy & Award Identity
2023
Hungerstation Trophy & Award Identity
One angle from the brand's own typeface. Made physical, made permanent, made iconic.
The award needed to feel like it came from Hungerstation without needing a logo to prove it. I found the detail hidden in the brand's own typeface: an 11 degree tilt built into the H letterform. I made that angle the structural foundation of the trophy. From the trophy I built a full awards identity across social media and in-app. It became iconic to the brand and Hungerstation now builds its annual awards moment around this object.
One angle from the brand's own typeface. Made physical, made permanent, made iconic.
The award needed to feel like it came from Hungerstation without needing a logo to prove it. I found the detail hidden in the brand's own typeface: an 11 degree tilt built into the H letterform. I made that angle the structural foundation of the trophy. From the trophy I built a full awards identity across social media and in-app. It became iconic to the brand and Hungerstation now builds its annual awards moment around this object.
One angle from the brand's own typeface. Made physical, made permanent, made iconic.
The award needed to feel like it came from Hungerstation without needing a logo to prove it. I found the detail hidden in the brand's own typeface: an 11 degree tilt built into the H letterform. I made that angle the structural foundation of the trophy. From the trophy I built a full awards identity across social media and in-app. It became iconic to the brand and Hungerstation now builds its annual awards moment around this object.
Challenge
Designing an object identifiable as Hungerstation without relying on a logo or text to carry the brand.
Goal
An award that restaurant partners would be proud to display and anyone in the industry would recognise as belonging to Hungerstation.
Result
The trophy became a brand asset. Hungerstation now builds its annual Restaurant Festival around this object every year.
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Start Your Brand
Let’s Bring Your Brand to Life
Ready to make something amazing together? Whether you're starting fresh or evolving your brand, I'm here to help.
Start Your Brand
Let’s Bring Your Brand to Life
Ready to make something amazing together? Whether you're starting fresh or evolving your brand, I'm here to help.