2024

Al Ahly FC Official Bus

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Client

Al Ahly FC

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Category

Branding

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Year

2024

2024

Al Ahly FC Official Bus

#

Client

Al Ahly FC

#

Category

Branding

#

Year

2024

2024

Al Ahly FC Official Bus

#

Client

Al Ahly FC

#

Category

Branding

#

Year

2024

More than a bus. A moving monument to 117 years of Egyptian football greatness.

The brief was not just to put a logo on a bus. It was to design something that felt worthy of a club with 117 years of history. I built the concept around the eagle and fire, Al Ahly's symbols of determination and burning desire, using the club's red, black, and gold with cinematic weight. The result is a moving monument that makes the club's presence felt before the bus even stops.

More than a bus. A moving monument to 117 years of Egyptian football greatness.

The brief was not just to put a logo on a bus. It was to design something that felt worthy of a club with 117 years of history. I built the concept around the eagle and fire, Al Ahly's symbols of determination and burning desire, using the club's red, black, and gold with cinematic weight. The result is a moving monument that makes the club's presence felt before the bus even stops.

More than a bus. A moving monument to 117 years of Egyptian football greatness.

The brief was not just to put a logo on a bus. It was to design something that felt worthy of a club with 117 years of history. I built the concept around the eagle and fire, Al Ahly's symbols of determination and burning desire, using the club's red, black, and gold with cinematic weight. The result is a moving monument that makes the club's presence felt before the bus even stops.

Challenge

Designing something that honoured Al Ahly's legendary status without defaulting to a generic sports wrap with player photos and a badge.

Goal

A bus wrap so rooted in the club's identity that fans would recognise it as Al Ahly before reading a single word.

Result

A full concept vehicle wrap that translates Al Ahly's identity into physical brand presence through the eagle, fire, and the club's historic colour palette treated with the weight the club deserves.

More Projects

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Let's Build Something Worth Remembering

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Explore More Work

Curious to see what else I’ve been working on?

Let's Build Something Worth Remembering

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A TVC built around the idea that some coincidences feel too good to be random, and with Keeta, they never have to be.

Hungerstation Trophy & Award Identity

One angle from the brand's own typeface. Made physical, made permanent, made iconic.

CARE Brand Identity System

A brand built to live between luxury and everyday.

Annual Report

150,000 users on day one. 55% sharing rate. Two weeks from brief to launch.