The brief was to turn Keeta's year in review into a scroll-through experience inside the app. The risk: it was the first time Kiki, Keeta's new character, would appear at this scale with no user data to validate the direction. I led it end to end, developed three creative directions for C-level review, and mobilised animation teams across multiple countries to hit the deadline. By end of launch day, over 150,000 users had participated and the sharing rate exceeded 55%.